Privacy Policy

Last updated: November 8, 2026

This Privacy Policy explains how Sideway LLC (“Sideway,” “Yofella,” “we,” “us,” or “our”), based in Boston, Massachusetts, collects, uses, discloses and protects personal information when you use the Yofella website at yofella.com and the related services (the “Services”). Capitalized terms not defined here have the meanings given in our Terms of Service.

1. Information We Collect

Information you provide

• Account information: your name, email address and password. Passwords are stored only in hashed form.
• Profile information: your username, display name, biography and avatar, which are shown on your public profile.
• Idea submissions: the answers, descriptions, sketches, images and files you submit, and the messages you exchange with our team about your project.
• Orders: the products and quantities you pre-order, your shipping name and address, and your order history.
• Communications: the content of emails and other messages you send us.

Information from third parties

• Google: if you sign in with Google, we receive your name, email address, profile image and Google account identifier.
• Stripe: payment cards are entered directly with Stripe, Inc., and we do not receive or store your full card number. Stripe provides us with limited payment information, such as the payment status, amount, tax, a customer identifier and the billing details needed to process refunds.

Information collected automatically

• Technical information: IP address, browser and device type, pages requested and the date and time of requests, which our servers and our network provider, Cloudflare, Inc., process to deliver the Services, prevent abuse and keep them secure.
• Error diagnostics: when an error occurs, technical details about it, which may include your account identifier, are sent to our error-monitoring provider, Functional Software, Inc. (Sentry).
• Cookies: we use only cookies that are strictly necessary to operate the Services, such as the cookie that keeps you signed in, and security cookies set by Cloudflare. We do not use analytics, advertising or cross-site tracking cookies.
• Visit statistics: we use Cloudflare Web Analytics to count visits and see which pages are viewed, which site referred you, your general region, your device and browser type, and how quickly pages load. It uses no cookies and does not track you across other websites, and we look at the results only in aggregate.

2. How We Use Information

We use personal information to:

• create and secure your account, verify your email address and authenticate you;
• review your idea, prepare quotes, develop your prototype and communicate with you about your project;
• process payments and refunds, calculate sales tax, and fulfill and ship pre-orders;
• send you service emails, such as verification, password reset, payment, shipping, delay and cancellation notices;
• display your public profile and the projects you have agreed to make public;
• operate, maintain, debug and improve the Services;
• detect, prevent and respond to fraud, abuse, security incidents and violations of our Terms; and
• comply with legal, tax and accounting obligations, and establish, exercise or defend legal claims.

We send only service emails related to your account, projects and orders. We do not send marketing emails, and we do not use your information for targeted advertising.

3. How We Disclose Information

We disclose personal information only as follows:

• Service providers that process information on our behalf and under our instructions, including Stripe (payments and tax), Postmark, operated by ActiveCampaign, LLC (email delivery), Cloudflare (network delivery, security, file storage and visit statistics), Sentry (error monitoring), Google (sign-in) and our hosting provider.
• Manufacturing and shipping partners that need your name, shipping address and order details to produce, pack and deliver your order, and carriers that deliver it.
• The public, for information you place in your public profile and projects you have agreed to make public. We do not disclose buyers’ identities or contact details to inventors.
• Legal and safety reasons, when we believe in good faith that disclosure is required by law, subpoena or other legal process, or is necessary to protect the rights, property or safety of Sideway LLC, our users or others.
• Business transfers, in connection with a merger, acquisition, financing, reorganization or sale of all or part of our business, subject to this Privacy Policy.
• With your consent or at your direction.

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising, as those terms are defined under applicable state privacy laws. We have not done so in the preceding twelve months.

4. Retention

We keep personal information for as long as your account is open and as needed to provide the Services. After you close your account, we delete or de-identify your personal information within a reasonable period, except that we retain records of payments, orders, contracts and payouts for as long as required for tax, accounting and legal purposes (generally seven years), and information needed to resolve disputes or enforce our agreements. Encrypted backups are overwritten on a rolling schedule.

5. Security

We use administrative, technical and physical safeguards designed to protect personal information, including encryption in transit, hashed passwords, access restricted to authorized personnel and encrypted backups. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a security breach affects your personal information, we will notify you as required by law.

6. Your Choices and Rights

You may review and update your profile information at any time in your account. You may also request that we provide access to, correct, delete, or provide a portable copy of the personal information we hold about you. Depending on where you live, including in California and other states with comprehensive privacy laws, you may have these rights by law, as well as the right to appeal our decision on your request. We extend these rights to all users regardless of where they live.

To make a request, email contact@yofella.com from the email address associated with your account. We will verify your request before acting on it and respond within the time required by law. You may use an authorized agent, who must provide proof of authorization. We will not discriminate against you for exercising your privacy rights. Some information may be retained as described in Section 4, and deleting your account may prevent you from completing pending orders or projects.

Because we do not sell or share personal information or use tracking technologies for advertising, there is nothing to opt out of for those purposes; we treat Global Privacy Control signals accordingly.

7. Children

The Services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

8. Location of Processing

The Services are operated from the United States and are intended for users in the United States. Personal information is processed and stored in the United States.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy with a new “Last updated” date and, for material changes, notify you by email or through the Services before they take effect.

10. Contact

Sideway LLC, Boston, Massachusetts
contact@yofella.com
sideway-llc.com